July 29, 2010

TOUGH Jeansmith

Tough Jeansmith was launched in Manila last July 28, 2010, at the Atrium, Shangri-La Mall. The show showcased the urban utilitarian flair of Tough Jeansmith. Unique denim pieces complemented by layered tops. With the introduction of Tough Jeansmith in the country, entrepreneurs, artists, fashionistas, and unique individuals now have a staple supply of their favorite uniquely

PMAP's Bianca Valerio, a top model in her own right, hosted the event. Providing the cool, sexy vibe was DJ Yoshi.

Absolut Vodka Girls

Posing with spunky international television host, Joey Mead, (one of the Tough Jeansmith Ambassadors)

With Trixie Reyna, Web Moderator of Cosmo.ph

With Rovilson Fernandez

John Avila

Tough Jeansmith's Ambassadors: Patti Betita (Sr. PMAP Model), Manolet Dario (music meister), Joey Mead, Luke Jikain (top male model), and Atoy Llave ( global entrepreneur)

Philippine ALLSTAR gave the urban vandal street dance performances throughout the event.

Models donned Tough Jeansmith. The denim designs are industrial and hardwearing yet comfortable and stylish enough to fit any business or street style activity you may love doing. The brand is unique, sexy and modern.

The fashion show was directed by Jacky Quintos (center, in white) COO of Primer Group

Toast to you, Mr. Jacky Aquino.

With Mr. Careless Whisper, Cris Lawrence

Manila Bulletin's Deepa and Mark


Tough Jeansmith was the first private Bauhaus label. It was originally launched in HongKong in 1994 and has been satiating the discriminating tastes of Tough Jeansmith afficionados in Mainland China, Macau, Taiwan, Russia, Singapore, UAE, South Africa, Japan, Indonesia, Ukraine, Malaysia, Thailand, and now Philippines. Shops are located at Shangri-La Plaza, Trinoma, Brat Pack Greenbelt 5 and Robinson's Place Manila. Primer Group is the exclusive distributor of Tough Jeansmith.

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