Occasions of JOY: Ipanema: Gisele Bündchen Hot Sands Collection

February 23, 2011

Ipanema: Gisele Bündchen Hot Sands Collection

Say the word “Brazil” and the most vibrant, sensuous visions instantly come to mind: Vibrant faces of Brazilians, their sun-kissed skin glowing under the sun, the warmth of their smiles as inviting as their optimism, of living life to the fullest, keeping a happy eye on the future, while cavorting on the sunny beaches.

Inspired by these brilliant visions of Brazilian life, Ipanema, the world’s most fashionable Brazilian flipflop brand, launches the Gisele Bündchen Hot Sands Collection, a colorful, summery and simply stunning collection of nature-themed footwear that’s sure to fire up your summer fashion.

The new collection was launched via a fashion show held at the SM Prestige Lounge, SM Megamall, featuring young models wearing Coco Cabaña’s swim wear creations complemented by colorful flipflops from the Gisele Bündchen Hot Sands Collection.

“The collection embodies the best of Brazil and its locals: warmth, optimism and great joy in living, a country that keeps its eyes on the future and always reinvents itself. This carefree and joyous lifestyle is the inspiration behind the collection – each piece celebrates the beauty of nature, making it the footwear to complement the sunny season of summer,” said Patxi Elizalde, managing director of ELRO Corporation, exclusive distributor of Ipanema in the Philippines.

The Hot Sands Collection consists of colorful, summery, and stunningly beautiful sandals with the trademark bow design. The collection includes a wide-array of versatile, uber chic footwear from gorgeous platforms to sexy sandals.

Aside from representing Brazilian character, this latest line from Ipanema Gisele Bündchen collection is also continuing its support to ISA (Instituto Socioambiental), a Socio-environmental Institute in Brazil now with its new transformative program – the Fight Against Climate Change Central Strategy – a program that is optimistic about people's relationship with the planet and proposes that we all think about what we can do right now, in practice, to improve our lives.

With the launch of Ipanema Gisele Bündchen Hot Sands Collection, the Brazilian essence is sure to be the hottest trend this summer. Know more about these fabulous sandals by visiting www.ipanemaphils.com. You may also check out Ipanema Philippines on Facebook to find out how you can help save Mother Earth by sending in an eco-saving tip for a chance to win a free pair of Ipanema GB.

Moreover, GB fans can also look forward to an exciting treat of a 10% price off on this Collection when they present their SM Advantage Card at SM Department Stores for the whole month of March.