August 21, 2011

Lego Pilipinas, Tara Na Exhibit

Last August 18, I was fortunate to have been part of the unveiling of Lego Pilipinas, Tara Na Exhibit held at SM MOA. This event is presented by LEGO, LAJ Marketing Philippines, SM Mall of Asia and the Department of Tourism. Supported by SM Toy Kingdom, The Picture Company, The Philippine Star, Mommy Mundo and Creative Juice Communication.

The event also presented the "Ang Ganda ng Pilipinas, Ang Galing ng Pilipino" photo exhibit of local personalities who were not afraid to dream and inspire others to do the same. View more photos
In line with the exhibit is the "Brick House for Children", a donation/charity project led by LAJ Marketing Philippines in partnership with SM Foundation. Each P1,000 donation given to SM Foundation will correspond to a LEGO brick house, which, in turn, will be displayed at the exhibit.
For those who grew up with Lego, and would like to continue the legacy to their children, visit the Lego Exhibit located at the main lobby of SM MOA and will run until August 27. Not only will kids have fun and learn at the Lego Play area, children from 4 to 14 can even win cool LEGO prizes worth P5,000 by simply building a lego and have their photo taken. Photos of the participants will be displayed at the photo wall on-site and at the LEGO Philippines Official Website. More excitement awaits the whole family with the LEGO Single Building and Family Building Competitions held every Saturday from 2 to 4 pm.


  1. This looks like a cool exhibit! I hope we will have time to visit SM Mall of Asia, it's too far from our place but I'm sure Una will love playing with LEGO.

  2. I so love the event! thank you so much, if not for you, I would have missed this one of a kind LEGO exhibit!

  3. wow Ms.Joy my kids will surely love to go their specially my little boy he loves to play with lego,blocks and puzzles..but MOA is so far from our place po huhuhu..

  4. My boys are more into gears but I'm sure they will be delighted with this exhibit of Lego. I love the Lego Pilipinas concept!

  5. very nice event, no kids will resist playing lego,expensive lang tlaga pero nice toys kse tlagang lalabas ang pagiging creative ng mga kids,at behave clang maglalaro dahil focus cla dito.


Thank you for the joyful comments!