Online lifestyle magazine StyleRPA.com celebrated its launch last March 30, 2012 with the first of its many His/Her Real Stylishness tribute awards at Society Lounge, Makati. “We want to show that lifestyle is evolving. As the word ‘lifestyle’ goes, it’s alive,” said StyleRPA.com founder and Editor-in-Chief Philip Abadicio. “People change their habits and ways of living.”
Abadicio’s awareness of the changing times led to the recent birth of StyleRPA.com’s television extension, StyleRPA TV. The show aired every Saturday evening on GNN (Channel 8 on Destiny Cable) from 7 p.m. to 8 p.m. “We store information differently now,” he said. “I believe TV is here to stay. It’s more environmentally-conscious in the way it doesn’t use paper. It can [also] be stored online.” “We’re in a good time to introduce ourselves to a burgeoning market that gets their information online.”
As a lifestyle news website and TV show, StyleRPA.com's obvious challenge was keeping up with shifting trends. “It’s a different medium, a different market,” Abadicio said. “It’s a market where attention span is shorter and there is a bombardment of information. We always need to be ahead.”
“We like to discover what’s new instead of focusing on those who are already known or established. We'd like to be a platform for new designers, new stylists, new chefs, new musicians, new writers…It’s a gut feel that this person’s going to make it.”
With the His/Her Real Stylishness Award, the lifestyle news website paid tribute to the rising talents who were able to ride the waves of change and made ripples themselves, beginning with the first awardee: 21-year-old fashion designer Ashley Cayuca.
She exhibited her latest designer swimsuit collection Verao Quente in StyleRPA.com's grand launch, featuring 15 swimsuits of bold cuts and colors, from hot pink bikinis to sultry sheer black swimsuits. Cayuca's creations had graced various magazines and TV shows and were worn by celebrities like Daiana Menezes, Jessy Mendiola, Lauren Young, and international model Michelle Paloma.
Cayuca was awarded after the show by StyleRPA TV’s hosts, Amanda Elvina, Ria Casco, and Nicole Reyes. Among the audience were Cayuca’s parents, violinist Jay and Chikky Cayuca, her brother, Kevin Cayuca, Ateneo Blue Eagle players Chris and Nico de Chavez, and other friends and family.
Soon after, the audience partied to the beats of Dj Akx. As the StyleRPA.com founder had said, ‘lifestyle’ is alive – exciting, dynamic, and shifting. While the landscape continued to change, StyleRPA.com remained on the lookout for new talent in this new media generation.
(Press Release from StyleRPA.com)
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