May 9, 2012

IPANEMA Urban Jungle Runway Show

Lifestyle and fashion Bloggers, media, as well as shoppers gathered last night at Bonifacio High Street, as the world-renowned Brazilian flip-flop brand, IPANEMA transformed the place into a mystical urban jungle to present IPANEMA's  fresh and brightly colored designs for 2012 .

What exactly unfolded during the roaring runway show? A jamboree of mystical animals which included the playful and graceful dolphin; the sleek and agile “Jacob” of the land: the wolf. Also making his regal presence felt was the king of the jungle, lion with its powerful and intimidating stance. Completing the fashion soiree was the vibrant and sophisticated peacock; the soaring eagle with its potent sexual energy; the meek and mild gazelle that represents those with laid back taste; the sexy and imperial snake; the eye-catching ostrich; the zebra which dons its uniqueness in every possible way; and the funny and quirky caterpillar, which transformed into a glamorous butterfly as its fellow animals strutted their way into the urban jungle, a place where there is boundless freedom to express one’s definitive flair and need for comfort. Indeed, it was a runway spectacle like no other.

The Urban Jungle Fashion Show is IPANEMA’s way of celebrating unique individuals who take on everyday determined to conquer the world and stand out. It’s a toast to go-getters who own their unique style and never compromise on getting what they truly desire.

With this exciting event marking a new era in the brand’s history, we are invited to make our fashionable mark at the urban jungle and spoil our sole with IPANEMA.

Celebrities such as Enchong DeePhoemela Baranda, Ornussa Cadness, Mia AyesaPeter Norrdell, among others, graced the story-telling fashion show featuring jungle creatures that embody the diverse tastes and characters of today’s stylistas.

For more information, visit the IPANEMA Philippines official Facebook fan page (

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