Mead Johnson Nutrition's Best Starts With Dad

Aimed to create awareness for the Mead Johnson Nutrition corporate brand and its mission to nourish the world’s children for best start in life, The Book of Best Starts was a refreshing and creative innovation driven by Mead Johnson Nutrition  Philippines’s Digital and Corporate Brand Equity Manager Bim Gutierrez.The success of the campaign showcased MJN’s ability to effectively reach out to moms and dads in the digital sphere. It was also proof that more and more Filipino parents are engaged in social media, given the clamor for a re-run of the campaign.

This Year, Mead Johnson launches a bigger and better campaign that pays tribute to all fathers in time for Father’s Day. Mead Johnson recognizes that fathers are an essential part in a child’s best start. Parents, moms and dads alike, can join Best Starts with Dad on www.facebook.com/bookofbeststarts. All they have to do is share their best father and child photo and they can get the chance to win Apple Gadgets perfect for Dad.

What was the greatest lesson your dad ever taught you?

Have a date with your father at Best Starts with Dad Event on May 18 to 19, 2013 at the Grand Atrium, Shangri-La Plaza where Mead Johnson will be giving a free photo shoot by professional photographers with free souvenir photo magnet print out for those who would like to have their photos taken for their entry.