November 27, 2013

Miss Earth Brunch at Yoshinoya

Yesterday Miss Earth Candidates, Media and Bloggers had brunch at 
Yoshinoya - Robinsons Galleria Branch. 

Unlike Miss Earth's dinner at Yoshinoya - Glorietta Branch, this one brought in more expectators. Yoshinoya's seat was jampacked. Customers and non-customers enjoyed the quick event as the beautiful women paraded, played and dined at Yoshinoya.

My bets for Miss Earth: Ms. Germany, Ms. Netherlands, Ms. Thailand, Ms. Wales
Ms. Japan, and of course - Ms. Philippines.

Special mention goes to Cha Sy of Travel on Shoestring for this invite.

Aside from China and Korea, Japan is another country I used to represent when I was in elementary
for United Nations Day.

About Miss Earth Beauty Contest

The Miss Earth beauty contest is an annual pageant that focuses on environmental awareness. Started in 2001, the green-driven contest is organized by Carousel Productions, through the Miss Earth Foundation.

With the theme "International Year of Water Cooperation,'' 90 candidates from around the world will compete in the 2013 Miss Earth beauty contest which will be held at the Versailles Palace in Alabang, Muntinlupa on December 7, 2013. The proclaimed winner will become the spokesperson and ambassador of the foundation, the United Nations Environment Program (UNEP) and other groups promoting care for the environment.

This year's advocacy will focus on eco-tourism as it contributes to the country's effort to use tourism as a means to help alleviate poverty. The Miss Earth pageant will show to the world how beautiful the Philippines is.

Teresa Fajksova of the Czech Republic is the reigning Miss Earth. Karla Henry is the first Miss Earth from the Philippines. The first Miss Earth was Catharina Svenson of Denmark.

About Yoshinoya 

Yoshinoya was born in 1899 under the ingenuity of its founder, a Japanese, named Eikichi Matsuda.   Our story begins at Nihonbashi, a humble fish market in Chuo-ku, Tokyo, on the outskirts of Edo Castle where Mr. Matsuda created a delicious recipe of beef and rice known as Gyudon (beef bowl).  Named for his birthplace of Yoshino-Cho, Osaka, Mr. Matsuda’s restaurant featured delicious, affordable and fast meals. It was an entirely new concept in Japanese culture, and both the hard-working fisherman and market visitors embraced it. Yoshinoya was an instant hit. In 1923, Japan was hit by the Great Kanto Earthquake  and Yoshinoya  had to move to Tsukiji with the rest of the fish market and throngs of hungry patrons continued to enjoy Yoshinoya’s original gyūdon, or Beef Bowl.  
 In 1946, Mizuho Matsuda, son of Eikichi Matsuda, turned the business into a 24-hour restaurant and rapidly gained wide spread popularity in Japan. In 1958, it became a corporate company operating on a chain store system. Yoshinoya boasts of more than 100 years of tradition. Yoshinoya has grown to be one of the most important brands in Japan and boasts of more than 1,000 outlets, making it one of the biggest fast-food chains in Japan. To date, there are more than 1200 outlets around the world, namely Japan, USA, Hong Kong, China, Singapore, Malaysia, Taiwan, Indonesia and the Philippines.   Soon, it will open in Thailand and Vietnam as part of its expansion program in the Asian region. 
Yoshinoya’s logo, the “bull horn” was invented by Yoshinoya’s Mizuho Matsuda, with orange as its main color and has been adopted as Yoshinoya’s log since 1899.  The idea of the “bull horn” logo was derived from the initial letter of Yoshinoya “Y) while the rope surrounding the horn represents “Yokozuna” ranking (winner) in Japanese sumo-wrestling, also representing the Yokozuna quality of our food.  The surrounding rope is made of 27 rice grains and the whole log means Yoshinoya sells the “best beef bowls”


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