November 14, 2013

Tang Goes Karoling on the MRT

Christmas is fast approaching. With the holiday comes a multisensory mix: sights and sounds that only seem to appear, or only become much more vibrant, when the season comes around. Red and green and gold and silver shine on everything, from corridors to Christmas trees. 

The inviting aroma of cooking puto bumbong and bibingka mingle with all sorts of noche buena dishes, which are deliciously washed down with a refreshing glass of Tang. And once again, voices fill the air, as well as the radio waves, with timeless tunes such as “Jingle Bells,” “Joy to the World,” and “We Wish You a Merry Christmas,” to spread some cheer in anticipation of the most joyful day of the year.

If there’s one thing we Filipinos love doing, it’s singing. Whether it’s a kid being asked to come up with an impromptu performance during a family reunion, or somebody belting out a power ballad into a videoke machine (with or without score), sharing the gift of music is in our blood. No wonder karoling is so widespread throughout the country when the “-ber” months come around.

This image of karolers as bringers of Christmas cheer is central to Tang Philippines’ latest endeavor. This year, Tang plans to make everybody’s Christmas more colorful with its campaign to bring “Ang Kulay ng Pasko”.

The first stop? The Karoling Flashmob right on the MRT. Tang brought together a special group of karolers to create a colorful Christmas for commuters, people who likely could use a bit more color in their everyday ride. Add to this experience the many refreshing, delicious and colorful flavors of Tang that make it a great brand to bring out the Christmas cheer!

Commuting after all can bring a damper on the happy atmosphere of the Holidays: Long lines and a crush of people during this season are facts of life. Through this project, Tang’s karolers plan to brighten up the days of the often-weary commuters with the gift of song, as Christmas draws ever closer.
Commuters smile as they see Tang Karolers in MRT
Other commuters even took photos and videos of Tang Karolers

On selected days, a group of karolers will be paying visits to several MRT stations and singing a selection of Christmas karols there. This will continue on different days, at different times, along different stations, in order to spread the color to as many people as possible. So be on the lookout for these Tang karolers.

During the campaign launch last November 6, Tang prepared different surprises for commuters all over the Metro. As an early Christmas treat, booths were set up to offer the different Tang juice colors and flavors to refresh those who may be tired from the daily commute or simply needed a little more color to their day. Not only that, thousands of lucky commuters were also treated to free MRT tickets courtesy of Tang. All these while the kid karolers serenaded people waiting in line for their tickets or their turn to ride the MRT as Tang truly shared “Ang Kulay ng Pasko!” For more information on this new colorful campaign, visit

No comments:

Post a Comment

Thank you for the joyful comments!