March 22, 2014

Dear Future Mom Campaign

A scared mom-to-be wrote to CoorDown (Coordinator of the National Association of People with Down Syndrome) when she learned she was expecting a child with Down syndrome. The organization, in collaboration with Saatchi and Saatchi Italy, responded by creating this #DearFutureMom campaign. 

The video is very emotional – especially to people who have a person with special needs in their lives.  The purpose of the video is to advocate not only the rights of those with Down syndrome, but also show support to their families and loved ones as well. “What kind of life will my child have?”



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