May 14, 2014

Abby Asistio on Alopecia Areata and Novuhair

Earlier today at Relish Restaurant in  Quezon City, Novuhair sponsored a talk on alopecia. Dr. Cecil Catapang facilitated about this disease with unknown causes and is very difficult to treat. Dr. Catapang's wacky way of speaking made it easier to learn more about alopecia areata. 

What is alopecia areata? It is an autoimmune disorder where the immune cells of the body go against the hair follicles making the hair strands weak at the base and easy to pluck. It is characterized by bald patches on the scalp that may join together and eventually render an individual hairless. Alopecia areata and may also attack other hairy parts of the body such as the eyebrows and pubic area. Alopecia areata is generally asymptomatic – the patient is often unaware of his bald patches because there are no symptoms of pain or itching. Although some complain of a tingling sensation before a patch appears. Alopecia can affect both men and women at any age.  Its onset cannot be prevented and there are no studies to prove that healthy lifestyle can help cure the disease.

What are the type of alopecia? 
1. Pattern hair loss or common baldness
2. Telogen effluvium or temporary hair shedding
3. Alopecia areata (which is considered the hardest to treat).

What are the causes of alopecia?

1. Genetic predilection
2, Extreme stress is said to trigger the condition in genetically susceptible individuals.
3. Autoimmune disorders such as diabetes, lupus, or thyroid disease.

Can Alopecia Areata Be Cured?

Alopecia areata cannot be cured; however, it can be treated and hair can grow back. There are a number of treatments and products for different types of alopecia depending on the case. It is important that the affected individual seeks help from an expert, preferably from a dermatologist of the Philippine Dermatological Society so that the condition can be evaluated and proper advice can be given.

Is there products available in the market that can help prevent alopecia? 

Novuhair is dubbed as nature’s answer to hair loss, Novuhair is made from all-natural ingredients, including moringa oleifera, panax ginseng, virgin coconut oil, as well as the essential oils of rosemary, peppermint and lavender. Collectively these ingredients help improve blood circulation and increase nutrient flow to the scalp. Moringa oleifera or malunggay is one ingredient that helps restore the skin’s condition and prevent falling hair. Sweet almond oil, another ingredient, is a moisture-rich oil that contains vitamins A, B1, B6 and E, as well as minerals such as magnesium and iron. Scientifically known as prunus amygdalus, sweet almond oil easily penetrates the hair shaft and follicles, relieving hair dryness and itching and providing nourishment to the hair to promote hair growth. Lavender helps relieve itching, and like rosemary, another ingredient, it contains properties that help combat dandruff and disinfects the scalp. Lemongrass helps clean the scalp’s pores, while peppermint is known to slow the growth of bacteria and fungi, aside from having a relaxing effect on the muscles.

In response to growing demand from its users both here and abroad, Novuhair is now available in a special 2-in-1 Plus One pack, a combo inclusive of Novuhair Shampoo, Topical Scalp Lotion, plus an additional bottle of Novuhair Shampoo.

The newest endorser of Novuhair was  introduced on the latter part of the event.  She is singer-songwriter and alopecia-warrior, Abby Asistio. She has suffered from alopecia areata at a very young age, and until recently, has lived bald under wigs, hats and bandanas. Today, with the help of Novuhair, the entertainer is experiencing hair growth on her scalp for the first time in years. Abby nowadays helps raise awareness on Alopecia Areata.

“I went through a lot of tough periods in my life. Growing up, I accepted the fact that I could never meet that standards set by the world when it comes to beauty. If I were to even fit in and be considered normal, I must resort to hiding under hats, bandanas and my ever reliable wigs,” said Abby.

Abby lived through the entire process of experiencing hair fall: losing it little by little, and then deciding to shave it all completely. She even tried other hair loss remedies when she lived in the US for several years, including chemical-based products that have resulted in negative side effects. She was just starting to finally embrace her “baldness”, when upon prodding from family and friends, Abby decided to give Novuhair a try. She experienced remarkable results in just a few months of regular use.  “It was the first time since I was diagnosed with the disease that I actually saw hair growing on my scalp. I never stopped using Novuhair since. I have found my purpose and hope I can continue to inspire others with my story and music.  I realize now that more than a disease, I have been given a gift to impart my testimony. Indeed, one must never give up hope”, remarked Abby. Things are looking bright for Abby as she recently launched her album “Beautiful”. 

“We at Novuhair are very happy to welcome Abby to our growing family. We are very happy for her as she triumphs over alopecia areata. Her testimonial is more than enough proof of our product’s efficacy,” says Sheila Mae Velilla, President of Nutramedica Inc.

Novuhair Topical Scalp Lotion is available in all Mercury Drug Stores and other leading drug stores nationwide as an individual purchase, part of a combo pack that includes a bottle of Novuhair Herbal Shampoo, and a 3-in-1 pack that includes the herbal shampoo and herbal conditioner. 
For more information visit, like the brand’s official Facebook Page at Novuhair Official, and follow it on Twitter at @NovuhairUpdates. You may also call the Novuhair hotlines at 4136570 and 09228830575.


  1. I think i have an alopecia areata. Two small patches at patuloy pong lumalaki. Pwede na po bang indi na ako pumunta sa dermatologist at bumili na lng ng novuhair. Gumamit na din ako ng minoxidil pero ala pa din pagbabago. Pano po ba iapply ung novu topical lotion? Dun lang po ba sa affected areas or buong scalp? Tnx and god bless

    1. Hi Eugene! Please email me at


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