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October 27, 2014

Electrolux Transforms Worn Out Clothes Into Quilts with Gawad Kalinga’s Trese

Filipinos have relentlessly proven that the concept of bayanihan is still alive today. Every year the Philippines is devastated by numerous typhoons which result to ruined homes and ravaged livelihood. From one calamity to another, Filipinos have made it a tradition to donate and help rehabilitate the lives of the victims.

Sharing with this tradition, Electrolux, a global leader in home appliances, has been collecting and laundering clothes for calamity-stricken survivors for several years now. This year, Electrolux, through its Delightful-E Simple campaign, innovated this long-running advocacy. 

Together with Gawad Kalinga’s Trese community, Electrolux will upcycle unusable clothes into quilts for children and new born babies in orphanages and other communities. 




“Electrolux believes that there must be dignity in the clothes that we donate. To make sure that every piece of clothing is in good condition, we will sort out the worn out, unwearable ones, then upcycle them into quilts with the help of Trese” said Andrea Pionilla, Electrolux Marketing Manager. “With this partnership, we aim not only to give quilts to children and new born babies but also another source of livelihood for this Payatas community.”

Be a part of this meaningful advocacy by donating some pre-loved clothes. You may drop off your donations in any of these locations:

Electrolux Customer Service Hub 
Grundfos Building, 5548 Osmena Highway, Brgy. San Isidro, Makati City
Mommy Mundo Head Office 
2nd Floor Fun Ranch Frontera Verde, Ortigas Center, Pasig City  
Unilever Philippines Head Office 
1351 United Nations Ave., Paco, Manila 
Empire East Land Holdings Inc. 
11th Floor World Center Bldg., Sen Gil Puyat, Makati City 
St. Mary's College 
37 Mother Ignacia Ave., Paligsahan Quezon City 
Kodak Philippines 
2901 88 Corporate Center Valero cor. Sedeno St., Salcedo Village, Makati City 
Morgan Stanley 
16th Floor E-Services Building, Bonifacio Global City, The Fort, Taguig 
Center for Culinary Arts (CCA)
287 Katipunan Ave., Loyola Heights, Quezon City
Dasmarinas Village (Homeowners Association Office) 
1419 Campanilla St. Dasmarinas Village, Makati City
BrandAction Inc.
Unit 4B ALPAP Bldg., 160 LP Leviste St., Salcedo Village, Makati City
BrandAction Inc.
Unit 4B ALPAP Bldg., 160 LP Leviste St., Salcedo Village, Makati City
Isla Lipana & Co. 
29th Floor Philam Life Tower 8767 Paseo de Roxas Makati City

Visit electolux.com.ph and click the Delightful-E tab to know more about the Electrolux Delightful-E Simple to Share advocacy and for the full list of donation drop-off sites. You can also visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.

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