November 11, 2015


As a fulltime mom with no househelp for 8 years now, I know how hard it is to prepare breakfast for my family. I am usually pressed for time because my children leave for school at 6am. It's great that Nestlé Philippines launched I Can’t Believe It’s Breakfast! – a book of 30 easy-to-follow recipes that offer a variety of breakfast ideas to excite the palate and spice up the mornings, from the very “quick” when you don’t have much time to spare, to the “not-so-quick” for mornings when you can invest a little more time and effort for the most important meal to jumpstart your day! 

The recipe book highlights the importance of breakfast as part of the Company’s long-term advocacy of helping consumers Choose Wellness through proper diet and physical activity.  

Nestlé Resident Chef Tess Sutilo had cooking demonstration 3 of 30 recipes she developed and featured in the book.  

Breakfast is served more delicious with Milo!

Many people, especially children, skip breakfast for different reasons. Some kids have a hard time waking up in the morning; they'd rather sleep than eat. Some purposely miss breakfast in a misguided attempt to lose weight. Others simply are not aware of the benefits of eating breakfast.  

Some of the negative effects of skipping breakfast are become easily irritated, feel weak and uncoordinated, and tend to over-eat later in the day.  Performance at work or in school also suffers, and weight management becomes difficult.  

Recognizing the time constraints everyone faces in the morning, Ms. Sarmiento suggests for parents to have a weekly breakfast plan that allows for food variety (to avoid taste fatigue) and optimize nutrition, while sticking to the budget.  

Nestlé Philippines Corporate Nutritionist Catherine Sarmiento 

Ms. Alipao said parents play a big role in building the breakfast habit among their children.  “Parents are regarded as role models by their children, so when they see their parents eat breakfast, they will be encouraged to eat breakfast too.  Another way to encourage kids to eat breakfast is to involve them in breakfast planning, and to ask them to help you prepare breakfast on weekends and holidays when there is more time.  This gives you an opportunity to bond and connect.”   

Nestlé Philippines Consumer Engagement Services Head Aurora Alipao

The importance of eating breakfast:

1.  Breakfast not only gives you the right fuel to perform your day’s tasks.
2. Sets the pace for the types of food you choose to eat throughout the day, helping you better manage your weight. 
3. Breakfast promotes bone, gut and heart health, 
4. Breakfast also helps you focus and do well mentally and emotionally.
5. Breakfast promotes a healthy lifestyle for you and your family.

Lia Krizia Lagarde, Consumer Relationship Marketing Executive

I Can’t Believe It’s Breakfast! is available exclusively to members of the Nestlé Club. For more information on the Nestlé Club and how to get a copy of the recipe book, visit   

(View more photos HERE)

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