March 31, 2016

Ipanema with STARCK

Earlier today at PRIMEA in Makati City, Ipanema intorduced its New Shoe Collaboration featuring world-renowned designer Philippe Starck, simply calling it  Ipanema with STARCK Collection.

The event was graced by Mr. Francisco Elizalde, ELRO President,
Mr. Francisco Elizalde, ELRO President

Ipanema with STARCK, is a new collection that reimagines footwear. Think about Timeless and Accessible Elegance. Starck lends his talent for minimal and organic design to re-envision a collection of modern, elegant sandals accessible to purveyors of stylish and smart innovation worldwide.
The Ipanema with STARCK collection will feature a collection of flats, flip flops, and sandals in four distinct designs, offered in a myriad of colors. These dynamic sandals are inspired by various possible lifestyles and moods to recognize all dimensions of the modern woman, such as arty, glamour, nature and sophisticated chic…

“The Ipanema with STARCK collection explores the territory of high elegance paired with the utmost minimalism. When you reach elegance with a few dollars or euros, this is no longer magic; it is a modern miracle,” says Philippe Starck.

The Ipanema with STARCK collection offers wearers the freedom of choice. Ultimately each woman can make her own selection from the variety of strap designs and colors that best represents her own unique style statement. The collection’s palette is a blend of neutral and citrus tones including white, black, smoke, acid yellow, orange, rose, transparent yellow, and transparent orange. The simple and sleek silhouettes are infused with an imaginative quality illustrating each of the four sensibilities. Organic elegance, purity, lightness and honoring the silhouette of the human form are quintessential to the design of the collection.

Cecille Loretizo, ELRO Retail Corporation Marketing Head
“We are truly privileged to team up with the world-renowned creator and creative genius Philippe Starck in this new collaboration,” says Cecille Loretizo, ELRO Retail Corporation Marketing Head. “This partnership will certainly bring timeless, accessible yet elegant line up of footwear for the modern, sophisticated women in the country and across the globe.”

Focusing on sustainability, Ipanema with STARCK was developed with 30% recycled materials and is 100% recyclable. To achieve Starck’s designs, Ipanema adapted its industrial process to one that is more manual and artisanal.  The production process employs proprietary plastique injection technique to guarantee product comfort and delicate quality. The shoes handcrafted assembly of the straps to the sole allows a perfect fit for the women. The Ipanema with STARCK collection is the perfect balance between industrial production and artisanal savoir-faire.

This new and intense collaboration joins an impressive bevy of Starck creations spanning lifestyle products such as furniture and windmills, to revolutionary mega-yachts and inspiring hotels and restaurants. The result is a collection of lively sandals designed to enhance the lifestyle of modern women through innovative fashion and Starck’s innate passion for bettering an object.

For more updates about Ipanema’s newest collection, visit their Facebook account:

March 30, 2016

Torayvino Compact Faucet-Mounted Water Purifier

As a mom, I always make sure that my family stays healthy by following and doing certain routine. First on the list is giving my loved ones clean drinking water so we order from distilled water from a nearby water station because I believe that healthy lifestyle begins with 99.99% bacteria-free purified water at home. We spend so much from distilled water delivery for about P1,500 a month. It good to know that we now have an easier, more effective alternative way at having really clean drinking water, without any of the hassles of overspending, unsafe handling, and unclean bottles via Torayvino compact faucet-mounted water purifier.

Torayvino compact faucet-mounted water purifier, an easy-to-use water filtration system from Japan that could eliminate bacteria that causes diseases such as amoebiasis, cholera, and diarrhea, among many others. The water filter is compact enough to fit in an individual’s palm, but works perfectly at filtering out chlorine and other substances that might bring about any untoward smell, taste, or turbidity (color) in your water.  Even better, essential minerals that are naturally found in water are retained. 

Torayvino comes from a company called Toray Industries, Inc.  Established in 1926, it has presence in over 20 countries (including USA, UK, China), with some 46,000 employees.  It has a 66 percent market share among faucet-mounted filtration systems in Japan, which says a lot about how reliable and effective the product is.

Torayvino produces 99.99% bacteria-free water through a 4-stage filtration system: The pre-screen removes impurities bigger than 465um such as rust, sands, sediment, and particles; while the second screen removes impurities bigger than 114um, those that couldn’t be removed by prescreen.  The granular activated carbon strongly removes residual chlorine, harmful chemicals, and bad odor; while the hollow fiber membrane precisely removes contaminants in the 0.1um unit such as bacteria, rust, turbidity, coliform bacili, microorganisms, and microscopic impurities. 

The good thing about the Torayvino water filter is that it comes with different attachments that ensure you’ll be able to use it with basically any faucet you may have.  Installing it requires no knowledge in plumbing, and running it needs no electricity.

A Torayvino faucet-mounded water filter could provide up to 1,500 liters of purified water.  To put that in perspective, that’s about three to five months of regular use for a household with four individuals.  After that, you need to change the cartridge only, not the whole unit.

At P1,980 for the whole unit (and P1,380 for one cartridge), that is a great deal.  That means clean and safe drinking water at only P0.92 per liter, as opposed to about P1.85 per liter from water-refilling stations. 

Initially at the prescreen process, impurities bigger than 465 microns, such as rust, sands, sediment and particles are removed.  Those bigger than 114 microns will then be taken away in the second screen.  Next, the water will pass through the granular activated carbon, which efficiently removes residual chlorine, harmful chemicals and bad odor. 

Finally, the optimal hollow fiber membrane structure removes contaminants larger than 0.1 micron, such as bacteria and other microorganisms, rust, turbidity, and microscopic impurities.  Such technology, which is likewise used in dialysis machines and artificial kidneys, provides low elution and high flow rate of water.  While it undergoes a stringent filtration process, calcium, magnesium and other essential minerals are retained.

Torayvino Water Purifier is manufactured by a diversified company called Toray Industries, Inc. with presence in Asia, Europe, Middle East, North America, Central America and South America.  This is the leading brand in Japan, with 66 percent share of the market for the faucet-mounted type.

Torayvino Water Purifier conforms with the Japan Industrial Standards and is also certified and approved by the Philippine Department of Health.  Distributed in the Philippines by Moduvi, Inc. it is now available in modern hardwares like True Value and All Home, as well as condo-partners.

Truly a very relevant product for the Philippine market today.

March 29, 2016

Lamudi Philippines and Megaworld Batman vs Superman: Dawn of Justice Private Screening

Lamudi Philippines and Megaworld joined forces in giving media and bloggers a private screening of Batman vs Superman: Dawn of Justice tonight at Newport Cinema at Resorts World Manila.

It was a full house - a successful event that was attended by Jacqueline van den Ende, Managing Director of both Lamudi Philippines and, and Eugene Em Lozano, vice president for sales and marketing for Makati CBD, Megaworld.

Jacqueline van den Ende
Eugene Em Lozano, Vice President for Sales and Marketing for Makati CBD, Megaworld.
Batman vs Superman: Dawn of Justice is the second installment of the Man of steel franchise. This movie is a must see, whatever the critics say, it is a must see. Throw in a special appearance of Wonder Woman, you will get to see DC’s holy trinity in action!

The blocked screening, I believe is the perfect movie to promote the new and more powerful partnership of Megaworld and Lamudi Philippines. Like the Dawn of Justice movie, Megaworld and Lamudi Philippines comes with there own surprises, making sure that they are the most reliable go to companies when it comes to buying properties. There's a lot more to look forward to, and a lot more to expect from Megaworld and Lamudi Philippines. This is only the beginning and I say bring it on!!!

Check out their online campaign for San Antonio Residence, a new Makati project that eyes tech-savvy millennials as a primary market. San Antonio Residence is Megaworld’s 20th residential masterwork in the Makati central business district designed as the ideal home for millennials. Its location and amenities complement the fast-paced lifestyle of the millennials, enabling them to make the most of their time, whether it’s moving up the career ladder or being with their loved ones.

Scheduled to be completed in 2020, San Antonio Residence is equipped with exciting amenities such as the very first B.O.N.D. (Begin, Open, Nurture, Discover) area, a Street Fitness Park and a two-story mall. This residential condo project is also conveniently located along Sen. Gil Puyat Ave., a stone’s throw away from all landmarks of the Makati CBD.

March 28, 2016

Style Weekend Women Who Wow 2016

It was a privilege to be featured at Style Weekend Women @ Work last October 2015. And for that, I was invited to attend Style Weekend's Women Who Wow Awarding at The Manila Hotel. Nope, I'm not voted, not even nominated for Style Weekend Women Who Wow 2016 (lol), I was just there as a guest.

My date for the love, my bunsoy - Juancho!

RJ Ledesma hosted the event

My usually bubbly son was shy being flanked by 2 of the 8 awardees, Pie Alvarez and Crsitalle Belo Henares 
 Thanks Maris for having me and Juan at the event!
With Maris Mortel-Hiruntrakul - Style Weekend's Managing Editor

Style Weekend's Women Who Wow 2016 are, Ms Universe 2016 Pia Wurtzbach, Cristalle Belo, Maine Mendoza, Isabelle Daza, Pie Alvarez, Xandra Ramos Padilla, Xyza Cruz Bacani and Rita Nazareno.