May 28, 2016

Lock&Lock “National Pa-Baon Month”

Most of the schools in the Philippine starts classes during the month of June that's why Global brand Lock & Lock, launched June 2016 as Lock&Lock “National Pa-Baon Month”. The launch was held earlier today at The Linden Suites, in Ortigas, Pasig City.

The President of Sawasdee Marketing Corporation, Mr. Raphael Chua, welcomed media and bloggers.

The President of Sawasdee Marketing Corporation, Mr. Raphael Chua (in black coat)
Mr. Robbie Ablen hosted Lock&Lock “National Pa-Baon Month Launch 

Media and bloggers attended the event which started in the afternoon with short talk by a nutritionist on why it is important for kids to have 'baon' or packed snack/lunch.

As a mom, I know that preparing baon for my three children takes effort, but in the end, it benefits the young children to practice healthy eating.   The 8th National Nutrition Survey of the Food and Nutrition Research Institute (FNRI) revealed that 9% of pre-school children aged 5-10 are overweight or obese. Among adolescents and teens 10-19 years old, the number is higher at 13%.  Overweight and obese children are more likely to stay obese into their adulthood and have a higher risk of developing diseases associated with obesity like Type-2 diabetes, cardiovascular diseases, various forms of cancer and other disorders at a younger age.

The campaign is timely and relevant as students begin the new school year. Bringing baon is a tradition that is not commonly practiced anymore due to the fast-paced lifestyle we live in. It is more convenient for parents to give children money to buy food in school. The problem arises in the quality and nutritional content of the food they buy.

Lock&Lock helps address this concern. The company will launch tips and recipes on preparing healthy baon choices that are easy to prepare via its Facebook page, Lock and Lock-Philippines; and Instagram, LockandLockPH. The company already introduced trendy Lunch Bags containing Lock&Lock food containers with the revolutionary 4-locking mechanism and resilient silicon seal. You can be sure that your child’s baon is kept fresh and safe longer without having to worry about any spillage. It is microwave, dishwasher and freezer safe too.

After a hearty lunch, Bento Mommas had a demo on preparing a more appealing baon to make sure that our kids eat healthy food.

The best part of the event was when I won 3rd place for the bento making of Hello Kitty. My Teen Blogger daughter beat me though. Julia won 2nd place . My mom blogger friend Millet won 1st place.

My winning entry
Join Lock&Lock and make June a successful “National Pa-Baon Month”!

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