May 7, 2017


Puregold Price Club Inc., the Philippine retailer that brings Puregold, formally launched its new plane livery in partnership with AirAsia. Puregold unveiled its first of two plane liveries last May 5 featuring its official name and logo prominently displayed on both sides of the body of an Airbus A320 aircraft. 

Present at the event is Puregold President Vincent Co who said “Like all things that we have been doing since we started our retail chain in 1998 up to our Initial Public Offering in 2011, this day heralds a perfect opportunity for Puregold to expand our brand’s reach. Our partnership with AirAsia, a globally recognized brand, is anchored on a shared commitment to deliver value and the best quality service.” 

For his part, Philippines AirAsia CEO Captain Dexter Comendador said, “We are honoured to be carrying a homegrown retail brand on the ground and in the skies, extending as far as the whole of Asean region to China, Korea and into the AirAsia Group’s massive network of over 120 destinations.” Puregold has its name wrapped on two AirAsia aircraft.  “We are a sociable and innovative brand. We also take pride of our collaborative nature and this new livery demonstrates AirAsia’s creative approach to partnerships and marketing opportunities especially with companies that support and promote the Filipino brand of excellent service,” Captain Comendador said at the unveiling ceremonies in Clark Airport in Pampanga. 

The first Puregold livery aircraft was officially presented to the public with a water cannon salute upon arrival at Clark International Airport in a ceremony led by Clark International Airport Corporation President Alexander Cauguiran, Puregold President Vincent Co, Philippines AirAsia CEO Captain Dexter Comendador and Philippines AirAsia Head of Ancillary Business Karlo Sanchez.

Puregold has a total of 329 stores nationwide, includinf 277 Puregold stores, 12 S&R membership shopping warehouse, 23 S&R New York Style fast-food outlets, nine NE Bodega Supermarkets and eight Budgetlane Supermarkets. 

AirAsia voted the world’s best low cost carrier for eight consecutive years and a proudly Asean airlinePhilippines AirAsia is part of the AirAsia Group that has been awarded the World’s Best Low Cost Carrier for eight consecutive years running by Skytrax from 2009 to 2016. They operates a fleet of 17 aircraft with domestic and international flights out of hubs in Manila, Cebu and Kalibo. The airline operates several flights to/from Manila, Davao, Cebu, Kalibo, Caticlan(Boracay), Tacloban, Tagbilaran (Bohol), Puerto Princesa (Palawan) and Clark in the Philippines with international flights to/from Shanghai, Taipei, Incheon (Seoul), Hong Kong, Macau, Kuala Lumpur, Kota Kinabalu, and Singapore (via Cebu only). 

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