Blackberry is Back

“The Art of Particularity” press launch introduced two young and driven Filipinos to represent the BlackBerry KEY2 LE—the icon for all, which has become the preferred smartphone for the new generation and young leaders of tomorrow.

Simone Rota, a football star and humanitarian, he played for the Azkals and is now with Kaya. was not able to make it to the event because he has a game in Singapore. 

I came for this press launch for the second icon, whom I know personally to be a very friendly and pretty lady. She is Mela Sison Laxamana, Group Marketing Manager for Raintree Restaurants and Raintree Hospitality Group, currently handles 12 restaurants, five food parks, one hotel, and one household. This girl boss and icon for all is also known as a shoe-loving, cookie-eating lipstick junkie superstar. How does she manage to stay organized and productive? Mela shares, “With the help of my BlackBerry KEY2 LE, I’m able to get the job done.” She shares, “I specifically like the QWERTY feature because this makes me feel like I’m responding to my emails like I’m working on my laptop, and I get to respond in real time. This makes my work easier even when I’m out of the office.” Mela adds, “With my BlackBerry KEY2 LE, better workdays are at my fingertips!”

Both Mela and Simone agree that there are social phones for play and there’s the BlackBerry KEY2 LE—a productive work phone and indispensable tool of the trade to help you get things done efficiently. Indeed, the BlackBerry KEY2 LE is raising the bar to help you do more, different. Touch it. Feel it. Experience the rebirth of an icon Black is back with the launch of BlackBerry KEY2 and KEY2 LE.

Iconic design, reimagined Sleek and super modern, the KEY2 and KEY2 LE feature a diamond pattern, non-slip textured back, a 4.5- inch impact-resistant gorilla glass display, durable aluminum alloy frame, and the most intelligent BlackBerry keyboard ever. Redesigned with 20% larger keys and perfectly sculpted for more comfortable typing with the all-new speed key with 52 custom shortcuts, speeding you into action. Instead of just launching the clock, you can go straight to timer; instead of just opening your text messaging app you can go directly to composing a text message. The QWERTY keyboard is all about tactility and accuracy, not to mention that there’s just something uniquely satisfying when your fingertips glide over and hit those keys—unlike a glass keyboard which is prone to typographical errors, not to mention how difficult it is if not impossible to type without looking.

Take stunning photos with the BlackBerry’s dual rear camera with more control and better image quality, truly an impressive 12MP photo experience. Unsurpassed level of security and enhanced privacy you can control The BlackBerry’s locker is a private app you can access only through your fingerprint or password. You can store anything here and these will stay invisible to outside apps. Locker can also block screenshots and screen recorders. Putting your sensitive documents and apps like your banking app in the locker give them an added layer of security. Within locker is Firefox Focus for private browsing that blocks unwanted ads and automatically deletes your browsing history when you exit. A quick three-finger swipe on the screen gives you the privacy shade, a “peep-hole” feature you can use to read sensitive documents in public without worrying that your neighbors may see. You can even use your thumbprint to snap and save photos directly to locker where all your other secret stuff is. This fingerprint sensor is found right on the space bar, which is a smart way of maximizing space. With such advanced security and privacy features, and regular updates that protect it from the latest threats, no wonder the new BlackBerry has been touted as the most secure phone for 2019 by gadgethacks.com.

Designed for those who want to do more, the KEY2 has up to two days of battery life. Whenever you need a boost, just use the quick-charge 3.0 and you can go from zero to 50% in only 36 minutes. The smartphone’s BlackBerry Hub puts all your notifications in one place so you can stay organized and productive, instead of jumping between multiple apps. The built-in Android Experiences like Google Playstore, Google Lens, and Google Assistant give you everything. Switching is easy!

Interested to make the switch? The transition couldn’t be easier. With Android’s straightforward set-up process, all you need to do is install the device’s switch app on your old phone which is wirelessly connected to your BlackBerry and everything will get transferred. Connect to data log-in using your Google Account, select your preferences, and then start enjoying your new BlackBerry!

#BlackIsBack #DoMoreDifferent #AllDayAllNight #IconIsBack #IconicFilipino #IconForAll