November 1, 2019

Jolina Magdangal SupportsTiger Biscuit's Brand Purpose

Celebrity mom Jolina Magdangal supports the new brand purpose of Tiger Biscuit, "Developing a child's inner strength". She believes that helping shape the overall well-being of the child should start early. It can be in the way you discipline them or as simple the kind of food you serve them.


Present at the event, Celebrity host Suzi Entrata-Abrera, Celebrity mom and Tiger Biscuit KOL Jolina Magdangal-Escueta, Dr. Mary Ann Prudencio of St. Luke’s Medical Center-BGC, Kristine Enriquez and Margaret Mercado.

Tiger Biscuits by Mondelez International, the maker of Eden Cheese, is setting their record straight in making snacking right. It launched a campaign to help moms provide the important nutrients to their kids to keep them healthy even when they are away from home where full, cooked meals are served.

Through the movement  #InnerStrength, Tiger hopes to teach parents about the importance of inner strength in children and how to use it to overcome challenges in life as young as their kids are. Children are no exemptions to trials and it can be a bit difficult to make kids understand that at a young age, they can already experience hardships, most especially when they start interacting with the world by going to school. Tiger believes that the values of courage, humility, friendliness, resilience, and confidence will be their best armors to get through any challenges they’ll encounter as they grow.

Brand Manager of Tiger Biscuit from Mondelez Philippines Kristine Enriquez shares their company’s stand in this topic, saying:

“Today’s world presents many challenges that can break a child’s spirit. With inner strength, they will be able to withstand more effectively every obstacle, and thrive.”

While moms prepare their kids mentally and emotionally to face any kinds of trials, Ms. Enriquez believes their Tiger Biscuit can equip them with physical strength to face these challenges. She continued:

“Kids these days also have many activities in school and outside of school, through extra-curricular activities like sports lessons, art classes, among others. That’s why they need proper nutrition to face the challenges and seize the opportunities that come their way.”

Tiger Energy Biscuit isn’t unlike any biscuit. It is the only snack that contains 9 vitamins and 6 minerals which help provide the release of energy that children need for the day. Not only will moms love that it’s nutritious, it has a milky taste that kids will enjoy snacking on too!  

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