August 12, 2021


ASEAN Tourism Association (ASEANTA) signed an agreement with AI and Big Data technology market leader Fusionex to introduce ASEANTA Travel Exchange (ATEX), a comprehensive virtual exhibition and engagement platform, to help facilitate an inclusive business environment and provide greater access to new markets.  

The Covid-19 pandemic has wrought unprecedented disruption upon the travel and tourism sector as borders have been closed and large gatherings discouraged. By leveraging ATEX to pivot from physical to virtual, ASEANTA is able to seamlessly improve accessibility, connection and engagement while removing the restrictions of time and space through virtual exhibitions, webinars, digital marketing campaigns and more.  

Mr. Eddy Krismeidi Soemawilaga, President of ASEANTA

“This collaboration between ASEANTA and Fusionex is an historical event – a true ASEAN partnership bringing together the combined resources of ASEAN member states, in both the public and private sector, to take tourism in the region to new levels and to firmly establish ASEAN as one of the most viable and attractive tourism destinations in the world,”  

Powered by Fusionex technologies, ATEX offers a suite of innovative solutions to empower ASEANTA in organizing virtual events while driving meaningful and measurable online interactions. The platform offers an intelligent B2B matchmaking feature that connects local enterprises with global businesses, thereby expanding market reach. Travel and tourism players can also leverage the platform’s global distribution system to conduct secure and uninterrupted business transactions. 
The robust platform enables businesses to showcase their offerings via virtual booths, facilitate pitching sessions through livestreaming, provide real-time reporting capabilities as well as performance monitoring and measurement features. It also allows enterprises to capitalize on powerful AI-powered digital marketing tools to tailor personalized campaigns. ATEX enables ASEANTA to not only create engaging online events but generate vital business prospects and develop networking opportunities as well in a data-driven way. 

Fusionex Group CEO Dato' Seri Ivan Teh 

“As Covid-19 has brought the travel and tourism sector to a halt, ASEANTA has demonstrated its dedication to the industry by embracing digitalization to bring new avenues of progress to pave the way for the future of travel, hospitality and tourism. We are proud to be joining forces with ASEANTA to introduce ATEX to the region as it will play a crucial role in empowering all industry players to innovate, share, collaborate and do business — helping enterprises to cope with the pandemic and new norm for continued sustainability” .
The ASEAN Tourism Association (ASEANTA) was formed on 27th March 1971 as a non-profit tourism association comprising 35 members from both public and private tourism sector organizations, such as national travel associations, national hotel associations, airlines and National Tourism Organizations from ASEAN Countries. 
ASEANTA plays an integral role in shaping travel and tourism development within the ASEAN region inline with the ASEAN Tourism Strategic Plan with following objectives: 
- Unite our members in common purpose, working in a close bond of cooperation, fellowship and assistance in furthering and protecting the interest of our members.   
- Strive towards the attainment of the highest standards of service and facilities for travelers and tourists. 
- Uphold the dignity and ethics of the tourism business and strive towards its professionalism.  
- Foster and maintain the best of relationships among the ASEAN countries and their people.  
- Encourage, support and help develop tourism into and within the ASEAN region. 
- Act as a negotiating body for members of the Association and to make recommendations to government departments or Agencies or other bodies in relation to any measure which may be taken involving members and/or the travel industry in ASEAN countries. 
- Serve on or offer assistance to any government, statutory or International body in connection with tourism matters.  
To learn more about ASEANTA, visit  
About Fusionex 
Fusionex is an established multi-award-winning data technology leader specializing in Analytics, Big Data Management, IR 4.0, Internet of Things, Machine Learning and Artificial Intelligence. Its state-of-the-art offerings are focused on helping clients unlock value and derive insights from data. 
Featured on Forbes, Bloomberg, Gartner, IDC, Forrester, Edison, and Huffington Post, Fusionex is the largest Big Data Analytics company and market leader in ASEAN, bringing state-of-the-art, innovative, and breakthrough datadriven platforms to its stable of clientele (including Fortune 500, FTSE companies, large conglomerates, as well as a wide array of small and medium enterprises [SMEs]) that spans across the United States, Europe, as well as Asia Pacific. Fusionex is also a MDEC Global Acceleration and Innovation Network (GAIN) company as well as an MSC R&D MGS award recipient. 

Gartner’s report on Modern Analytics and Business Intelligence shortlisted and commended Fusionex’s data technology platform. In addition, Fusionex has been identified as a Major Player in IDC’s MarketScape Report for Big Data & Analytics. Fusionex is the only ASEAN-based company to be featured in both reports, cementing its credentials in the data technology market for this region. 
To learn more about Fusionex, visit  

For the addition to the press conference, please see below for additional questions and answers: 
What will the format of the ATEX be like? 
ATEX is designed to keep the branding of ASEAN in the forefront of global tourism. It is planned to be held quarterly with different host countries and themes each quarter to allow destinations to focus on the uniqueness of their tourism products in line with ASEAN tourism objectives and goals. Besides being a data and AI driven business matching platform, it will also focus on promotions, innovation and specially curated content to address the needs of the tourism community within ASEAN and the interest of source markets looking to buy into ASEAN. 
What is the difference between ATF and ATEX? 
The ASEAN Tourism Forum (ATF) and the ASEANTA Travel Exchange (ATEX) are two separate events and platforms each with its own unique focus. ATEX, being fully digital, is designed to be more flexible thus allowing the industry to be more nimble in responding and adapting to the ever-changing tourism landscape especially during these trying times. In the future we hope that ATEX will be used to support the various regional tourism initiatives. 

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