November 24, 2015

iTrueMart Debuts in the Philippines An easier and faster way to shop

Earlier today at Discovery Primea, iTrueMart (Thailand’s leading e-commerce retailer) has launched e-commerce website to serve the Philippine market and bring an unrivaled shopping experience with access to a variety of products, various payment channels, and competitive pricing. iTrueMart debuts in the Philippines, under the slogan “Great Value, Everyday” and backed by the strong success of iTrueMart in Thailand.

What to expect from
1. They offer various products and great deals with just a click of a button.
2. Easy payment methods.
3. Works only with authorized distributors of international brands and act as authorized dealer of local brands so customers can be assured that all products on the website are genuine.
4. Current focus of the site is on smartphones and gadgets and it will expand into consumer electronics, computers and laptops, health and beauty and moms and kids in the future.
5. Caters to the Filipinos' love of bargains and offers lower prices with the use of vouchers.
6. Provides free delivery and free returns with cash on delivery payment as an option for customers.
7. Delivery in the Luzon area and will further expand from the beginning of next year.
8.  Will have 100 vehicles in its delivery fleet by the year-end, operating out of its own fulfillment center in Pasig.
9. has a mobile version
10.  A mobile application will be rolled out by the first quarter of 2016.

Mr. Punnamas Vichitkulwongsa, CEO of Ascend Group, says, “e-commerce will have huge potential when the AEC fully materializes. According to a study by Ystats SE Asia eCommerce, the volume of ASEAN’s mobile Internet users rose 56% in 2015. Up to 56% of the Thai and Vietnamese populations are now accessing the Internet via their smartphones, a figure close to the Philippines’ 50% rate. Recognizing the growing number of mobile-Internet users, we are confident that online shopping in the region will also grow. The AEC is an emerging and interesting market for e-commerce through which entrepreneurs can expand their businesses.
The event was hosted by Patricia Bermudez-Hizon, 
who gamely tried how easy it is to shop at

Mr. Dean Krstevski, Chief Operating Officer E-Commerce of Ascend Group, says, “The decision to launch in the Philippines stemmed from the fact that competition in the e-commerce sector in the Philippines is still considered low. With the market still in its infancy, there are still plenty of opportunities for new players. Now that the e-commerce market is being developed, brands are increasingly looking for partners to sell their products online, which we see as a great advantage that will help us speed up our market entry. We are confident of our success in the Philippines because we have a strong team with extensive experience in both online and offline retail. is determined to become the dominant e-commerce player by 2017 and the second largest e-commerce player by the end of this year through partnerships with key local brands and authorized distributors, as well as attractive Christmas campaigns, where customers are offered great value and guaranteed delivery before Christmas Eve. Our goals are to be the top-of-mind e-commerce brand, to have great assortment at best prices, to provide the best end-to-end customer experience and to become the most trusted online shipping platform.”

Mr. Sanjeev Saluja, Chief Marketing Officer of Ascend, said, "itrueMARtph is backed by the strong success of ‪#‎itrueMARt‬ Thailand". “ is not a newcomer to the market as the team is  During the past year, the number of visits to has increased by as much as 424%. Since October 2014, the average number of visits recorded was 4.6 million per month. receives 7,000 orders per day on average, with the highest volume of daily orders at 10,000. This marks the highest record in Thailand’s online retail industry, which puts at the forefront of Thailand’s e-commerce sector. Moreover,’s delivery averages at two days throughout Thailand and it enjoys the lowest e-commerce return rate in the country which confirms the trust and shows the high quality of the products offered on the website.”

 For an easier and faster way to shop, check out 
and make your Christmas shopping hassle-free and traffic-free.

(View more PHOTOS HERE)

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