November 20, 2017

HIStory Collection by Fino

To honor its roots, Fino recently launched its Men's Line, aptly called, HIStory, at Dr. Wine in Makati. The event was graced by its owners, husband and wife tandem, Dr. Rommel Bautista and Rose Ann Bautista, and their HIStory ambassadors.

Fino Leatherware is a Philippine brand that started in the early 1990s and quietly emerged as a favorite brand among clients who look for endurance in quality and style.

What's more to love about FINO? All the work on Fino leather goods is done in the Philippines. Meaning, the owners give livelihood for Filipinos.

Fino bags sell for about P5,000 to P15,000, due in part to the labor costs from being handmade, and having some imported material but they do have a lifetime warranty, and one can have an item repaired by the store at a minimal fee.

HIStory Collection by Fino is a brand that gives the owner a sense of fulfillment in owning one. 

The Men and their HIStory Bags:

During this collaborative journey, each man has given FINO an inside look into the workings of their minds. The result is a collection featuring intelligently designed pieces that are functional and yet creative and aesthetic, fulfilling current and realistic needs and demands of today’s fast, technology driven lifestyle. Through relevant and well thought out designs, each FINO piece is meticulously produced for the established, discerning Filipino. 

Seasoned restaurateur, Elbert Cuenca, has six restaurants including the acclaimed Elbert’s Steak Room, now on its 10th year and its spin-off, Elbert’s Sandwiches. His interest in good service and good food dates back to the 70s when his family was running a restaurant business. Possessing a love for car racing and a talent for biking, it is fitting to say that despite switching gears to a career in IT and marketing, the trail still brought him back to the restaurant business.

When he wants to destress and relax, he travels with his wife to favorite destinations, as well as to new ones here and abroad. With such a busy schedule, Elbert always takes a bag with him that fits everything he needs. The FINO  zip-up tote  Elbert co-created is reminiscent of a bespoke vintage race car bag sporting a number in front, reflective of his love for racing, which has taken center stage in this collaboration. The distressed brown and gray leather definitely lives up to that retro feel. Albert's piece is a messenger-tote bag, is designed so that it doesn’t swing while biking. The compartmentalized bag was designed to be home to his life’s essentials and needs, like laptop, gadgets, chargers, and cables; personal items like my glasses, grooming products, and checkbook; and things for work like folders. He made sure to include an outside pocket, where passport and boarding pass go. A trolley sleeve, which you can easily slide over  your hand carry luggage. The double straps, which have racing stripes, are short enough to hold in your hand and long enough to wear on the shoulders. It also has a detachable strap, whose length can be adjusted, so that the bag can be worn as a cross-body or as a bike bag on your back. 

Monchet Olives career began in the 80s when he created and brought to life concepts that made life for the Filipino better, such as, TFC Channel, which brings the Philippines to millions of OFWs all over the world and the Pasig river clean-up project, Kapit Bisig Para sa Pasig. Part of the campaign was a fun run that bagged the title of “The Biggest Run” in the Guinness Book of World Records.

His dream bag is brought to life with FINO, designed to allow you to store your fan, and many other essentials, in the most stylish way. The outcome was a smooth, leather, two-tone, compartmentalized man clutch with a fan pocket on the outside, perfect for times when one needs to bring a fan and to use a small clutch also. The variant he uses is red and black, his signature colors. The piece also features a small card case as well as pen case, smartly conceptualized to be compact and flexible.


Chef Robby Gocco is the man behind CYMA, Green Pastures, and SOUV.  Chef Robby enriches the lives of not only his customers but also his employees. He shares how some of his employees have sent their kids to college, leading to good employment afterwards.

His FINO bag is a medium sized backpack-sling, leather-nylon. It is rugged, not at all formal. The easy-to-wear fusion back sling was a result of experiences from both work and leisure, championing creativity, convenience and innovation. Aside from his business related activities that include meetings, going to the market, running a kitchen, he also needed a bag that he could use for traveling. You’ll  immediately see his keys attached in front, which shows how mobile he is. The bag is made up of several secured compartments, which is fitting for his multifaceted lifestyle as well.

Bryan MCCleland is the owner of Bambikes or bamboo bike, and turning it into a sustainable business. If you happen to be in Intramuros and see a set of people circling the walled city in Bambikes you would have seen part of the realized vision of Bryan. Behind Bambike are the Bambuilders from Gawad Kalinga, an organization dedicated to providing sustainable livelihood for some of the less fortunate communities in the Philippines. His company, Bamb Ecological Technology has so much promise for the future.

His leather messenger bag is fit for someone as active and as outdoorsy as Bryan is. Constantly biking from one commitment to another, he needed a bag that was durable, compartmentalized, and flexible. This rectangular, tough but classy leather and canvas bag has enough compartments to carry items like a water bottle and other work essentials, while still having room for a cellular phone, a laptop, a wallet, and other work essentials. Perfect for the adventurous commuter. Bryan was very much involved in the design, creating a bag that is personalized and suited to his own lifestyle. The perfect companion for the active gentleman, you can just sling it on and go. He ensured that he can easily and conveniently slip all of his daily essentials into the bag as he treks through History traffic, while protecting his valuables and belongings as he braves the pollution and dust he encounters during his city rides to get to his meetings. Just like his Bambikes, Bryan’s unique FINO piece is ruggedly stylish and functional, durable and versatile. 

Eric Paras is the interior designer who designed the sophisticated The Henry Hotel in Pasay. Finding the perfect harmony, he took both old-world and modern elements and fused them to create a welcoming, inspiring, and comfortable sanctuary.

Being all about form and function, the bag he designed with FINO is just that. As simple as it appears, a lot of thought was put into developing it. It’s a utilitarian, rectangular, easy-to-match tote containing a detachable clutch where a man can choose to put his essentials. It was designed in a size perfect for carrying folders and other documents needed by an artist or creative spirit. Being composed of mostly nylon makes it very light despite its generous proportions.

Raul Rona is a director, awarded  for a number of his works including Best Director (Ad Congress) for PLDT, Monde Nissin, Procter and Gamble, and Coca-Cola. Being a seasoned professional, he has seen the change in the media landscape. Besides being a top advertising director, Raul is an elite motorcycle rider who bikes across the globe. In his most recent adventure, he served as road captain of the first Filipino motorcycle team to ride up the most dangerous road and highest motorable peak in the world at more than 8,000 feet, the Himalayas.

Similar to his personal style, the FINO bag he co-designed is understated but functional and comfortable to wear. Featuring multiple compartments, the curved leather man sling, which also doubles as a backpack, is small and easy to carry, yet still big enough to carry one’s needs. The front of the bag features zippers on each side as well as scraps for closure, perfect for someone who is constantly on the move.

At his young age, Carlo is riding high in the digital  landscape of the Philippines. He is now VP of Digital Strategy and Disruptive Business for PLDT. “The modern consumer is more discerning because they are empowered with digital to make better choices,” he shares. “The consumer is changing from the way they buy, communicate, and consume media, at a rapid pace. The challenge for marketers is to be able to keep up because when they don’t, they are open to disruption.” He also founded, which has one of the highest traffic for technology lifestyle sites in the Philippines.

His attention to detail and drive towards perfection is seen in bag he designed with FINO, a bag for modern-day executive that was built to carry stuff in a purposeful and stylish way. It is a hybrid leather-canvas messenger bag, with a removable organizer for his gadgets. It also has a card and pen holder at the front interior of the bag. This versatile bag can be used for both formal and casual occasions.

FINO Leatherware, applauded for their soulful collections like FINO NOW and the Vinta Collection actually began with a line for men way back in 1992. Known then as the Business Line, the collection featured the original envelope folios, leather jotters, agendas and briefcases—which as fate would have it, is what brought the company to leather and to what we know today as FINO Leatherware.

The previous collection, FINO NOW, featured collaborations with women who have made their mark—. Through these collaborations, the FINO NOW campaign celebrated the Filipina—her accomplishments, failures, journeys, destinations, while encouraging and supporting her to keep dreaming, pursuing and finally actualizing her passions and aspirations—now.

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